*Two of the four Sponsorship Level invitations may be shared with colleagues outside of the sponsor’s company.
**Does not include the cost of the Oculus Quest2 headsets (approx. $299 ea.). Participation will not be limited to those wearing VR headsets.
Gertie Harris is the Founder of Fireside at Five — a community-driven programming, placemaking, and activation collective out of Denver, Colorado that marries experience with impact. Fireside at Five works with local brands and organizations to educate, inspire and mobilize through intentional placemaking, experiential events, dynamic marketing, and impactful storytelling.
Gertie grew up in Chicago and attended The University of Denver before making a career in hospitality, development, and marketing. Prior to Fireside, Harris worked with Sage Hospitality (Oxford, Crawford, Maven hotels), Denver Union Station, Larimer Square, and Dairy Block. Harris' passion for placemaking started with the desire to bring people together for shared experiences that gave back to the communities they were going into.
The Gettys Group Companies formed The Hotel of Tomorrow® Project as a global think tank to ideate and innovate the future of the hospitality industry.
Over 300 leading thinkers came together: designers, students, manufacturers, owners and operators gathered online to create and review new concepts around safety, health and wellness, automation technologies, design innovation and sustainability. The successful collaboration has been featured in publications, webinars and podcasts including The New York Times, Forbes, Architectural Digest, Sleeper Magazine and more.
Advisory Board Members